Thor Ditto -The Movie

Thor 2 is out there playing somewhere, people (Europe only right now?). Word on the streets is that it is good. Thank goodness for that! Hollywood or any other film production society or company can't afford to be putting out crap anymore and charge over $10 for a damn ticket. I go to the movies once a month because of this very fact. Pay attention to quality not quantity and certainly not exploitation of the film loving marketplace ( you producers know who you are). But the biggest challenge of any trilogy or series of films is to keep script and production quality continously high throughout it's life. This is what hurt the Star Wars series and other trilogies like the Indiana Jones series. When one team of exceptional creators leave a series, then, whoever owns the thing, should make it their mission in life to hire equal or better creators to continue it. If not then the whole series begins to feel uneven. With geniuses guiding the ship one day, then the next day a bunch of clowns are at the helm headed straight for the rocks

Yet all of this begs the question -why the big focus on sequels in our time? The answer is simple when you remember when and where all this sequel mania began. That would be with film director George Lucas and his Star Wars and Indiana Jones films. Lucas was raised in a time where movie producers new the value of serialized motion picture storytelling. Every now and then ( in Lucas' day) you could expect your favorite movie characters return to the theater in a new and exciting adventure. That was a continuous stream of guaranteed revenue for production houses. Now, having 'rediscovered' the basics of serialized movie production, Hollywood doesn't seem to remember the value of it. The first movie is usually good, but the 2nd and 3rd -TYPICALLY LAME. Waking up to this on a mass level could seriously help the movie theater distrubution market compete with the Netflixes and Redboxes out there. After all, seeing the movies on the big screen -nothing can compete with that. Only by being continuously arrogant and greedy regarding the quality of films will keep H-wood's theater distribution market share in the less than optimum state it's in. Copyright © 2013 John Maxter, All Rights Reserved.