Movie Pass' attempt at bringing subscription-style services to the chain movie theater business was at least admirable, if not poorly handled. The service has basically killed itself with misguided rules concerning how many movies a member to it's club can watch and at what price. And it failed to anticipate that their business model could be easily 'stolen' or done better by the theater houses THEMSELVES. Hahaha. I'm about a day from going to an AMC theater and getting me my $20 a month, 3 movies a week movie pass!!! Yaaay! I'm a kid again, watching a bunch of flicks in the movie theater like it was a TV set instead of the big screen!
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